LookLayer Journal
Notes on styling, clients and fashion AI
Practical guides for personal stylists, styling teams and fashion retailers — from AI virtual try-on to running a smoother client practice.
29 October 2026
How to make a digital lookbook for your whole client list (step by step)
A step-by-step guide for stylists: plan a seasonal shoppable lookbook, choose a cover and design, add affiliate links and share it by link, email, PDF or Instagram.
14 October 2026
Personal Stylist Software in Australia: The Complete 2026 Buying Guide
An Australian buying checklist for stylist software: AUD pricing, GST invoices, time zones, client records, affiliate links and shoppable collections.
14 October 2026
How to Move from Hue & Stripe to LookLayer: A Client-Record Migration Checklist
A careful switching checklist for stylists: back up your records, import supported client details, rebuild active work and verify before cancelling.
14 October 2026
Canva PDFs vs Shoppable Lookbooks: Choosing the Right Format for Your Styling Business
Compare PDFs and live styling magazines for mobile reading, product links, updates and client sharing, with a practical hybrid delivery workflow.
14 October 2026
Affiliate Income for Australian Personal Stylists: THE ICONIC, Myer & David Jones
How to check retailer affiliate programmes, apply to networks, use approved links in LookLayer and disclose commissions clearly to clients.
14 October 2026
The Australian Stylist’s Day-One Tech Stack: A Guide for New Graduates
A practical first-month toolkit for new Australian stylists: client intake, appointments, services, invoices and shoppable client work.
14 October 2026
How to Price & Package Personal Styling Services in Australia
Worked AUD package examples for wardrobe edits, personal shopping and retainers, with preparation time, scope, deposits and GST considerations.
14 October 2026
Digital Client Intake Forms: 10 Questions Before the First Personal Shopping Session
Ten digital intake questions that turn lifestyle, sizing, fit, budget and colour preferences into a useful personal shopping brief.
14 October 2026
How to Create Shoppable Capsule Wardrobes & Style Magazines for Your Client List
Build seasonal collections with useful outfit combinations, approved shopping links, magazine designs, printable PDFs and branded email sharing.
14 October 2026
Deposit to Paid: Invoicing & Payment Terms for Personal Stylists
A practical workflow for service invoices, deposits, payment links, bank instructions, receipts and manually recording client payments in LookLayer.
14 September 2026
What is AI virtual try-on? A stylist's guide
How AI virtual try-on works, what it can and can't do, and how personal stylists and fashion retailers are using it to show clients outfits before they buy.
14 September 2026
How to build a digital lookbook your clients will actually use
A practical workflow for turning client sessions into shoppable digital lookbooks — from intake and measurements to product links and follow-up.
14 September 2026
Client management for personal stylists: beyond the paper diary
What a stylist CRM should actually track — measurements, colour and pattern preferences, budgets, appointments — and how digital intake replaces the phone-call notebook.
14 September 2026
How AI is changing personal styling (and what it can't replace)
Where fashion AI genuinely helps working stylists — try-on, catalogues, client records — and where human judgement still matters most.
14 September 2026
How to start a personal stylist business: a step-by-step guide
A practical guide to launching a personal styling business: services, pricing, client intake, legal basics and the tools that keep you organised.
14 September 2026
Personal stylist intake: what to ask on the first call
The exact questions to ask a new styling client on the first call, from measurements and preferences to budget and lifestyle.
14 September 2026
How to keep track of styling clients without a paper diary
Why paper diaries and spreadsheets break as a styling business grows, and what to look for in a digital client management system.
14 September 2026
Digital lookbook examples for personal stylists
Real-world examples of digital lookbooks for personal stylists — event styling, wardrobe edits, seasonal capsules and shoppable edits.
14 September 2026
Best software for personal stylists in 2026
A no-fluff comparison of the best software options for personal stylists, from CRMs and schedulers to all-in-one styling platforms.
14 September 2026
How to price personal styling services
How to set rates for wardrobe edits, personal shopping, event styling and ongoing retainers — with example price ranges and package structures.
15 September 2026
What is a stylist CRM? (And how it differs from a normal CRM)
A stylist CRM stores sizing, colouring, preferences, budgets and appointment history instead of sales pipelines. What it tracks, why generic CRMs fail and what to look for.
15 September 2026
Stylist management software: a practical buyer's guide
The six parts of stylist management software — bookings, client records, product library, lookbooks, sales and team access — and how to switch without losing your notes.